6 articles to set yourself up for success in 2026

Asset managers looking to set themselves up for success in 2026 will benefit from these six articles. Building and maintaining a successful product can be a daunting challenge, but these insights were repeatedly leveraged by asset managers looking for nuanced, actionable information. Below are our most important articles from the previous year.

The 6 articles every asset managers should read

Best practices for launching an ETF. If you want to successfully launch an ETF, start by knowing the best practices. This is the ultimate guide to how to launch an ETF — from analyzing the market and choosing the right partners to regulatory compliance and digital marketing strategies.

Index rebalancing: Process and best practices for asset managers. Index rebalancing is a periodic process of adjusting an index’s composition and weightings to maintain its investment goals. The way an index is weighted ensures a product is accurately exposed to the securities and assets that best fulfill that purpose.

ETF vs Mutual fund: 9 strategic considerations for asset managers. An asset manager’s ultimate goal is to choose the right investment vehicle that financial advisors and investors will actually want to use. The best products can solve real investor problems while covering gaps in exposure. When it comes to packaging these solutions, asset managers have two core investment options: exchange-traded funds (ETFs) or mutual funds. Each wrapper comes with distinct advantages, but understanding the key differences is essential for bringing the most value to investors.

Calculating the true cost of ETF index maintenance. With almost 4,000 exchange-traded funds (ETFs) on the market, investors are gravitating toward those with lower expense ratios — making low-cost operations a necessity. There are unavoidable admin fees and operational expenses associated with every fund, but streamlining your ETF index maintenance costs can give you an edge. Lowering maintenance costs also lowers your fund’s expense ratios, which means investors are far more likely to invest in your product.

How to find the right ETF service provider. Picking the right index service provider can make or break your new ETF product. With nearly 4,000 ETFs competing for shelf space in the United States alone, in today's competitive ETF ecosystem, issuers need an ETF services partner as invested in the asset growth of the product as they are.

How asset managers are using analytics to distribute ETFs and connect with advisors. Asset managers are increasingly turning to analytics to optimize how they improve fund distribution, strengthen advisor relationships, and provide investment opportunities. Using data to better understand and analyze the problems facing investors can significantly boost fund flows and performance.

Conclusion

Launching, maintaining, and operating an ETF is a huge undertaking. But with the right partners and careful planning, you can bring your unique investment ideas to the market and illuminate a previously invisible opportunity for investors.

Looking for the right partner? Reach out to VettaFi now.