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In our July product update, we’re highlighting a new strategic partnership that will boost clients’ digital distribution efforts with data driven insights, developments in our VettaFi index suite, and two ETF launches.
We are pleased to announce that VettaFi and Defiance Analytics have formed a strategic partnership to provide asset managers with a highly targeted, data-driven approach for financial advisor outreach. Asset managers often struggle to capture the attention of financial advisors who are overwhelmed by thousands of emails about different ETF strategies. The new partnership combines VettaFi’s behavioral analytics with Defiance’s email campaign platform to deliver an efficient digital distribution tool that effectively drives AUM growth.
By tracking an advisor's "digital body language," such as the specific topics and investment research they explore online, the system identifies high-intent prospects. Asset managers can then deliver tailored email campaigns specifically to those advisors who are actively seeking solutions matching their products.
The new offering includes an integrated workflow for recurring campaign creation, delivery, engagement tracking, and performance reporting.
Why this matters: This collaboration transforms traditional mass-emailing into a precise digital distribution strategy, helping asset managers efficiently stand out and accelerate their asset growth in a highly competitive landscape.
Read more about the new partnership here
In July 2026, VettaFi launched two new indices that enhance traditional market indices with a Bitcoin exposure that is maintained by systematically reinvesting dividends into the cryptocurrency. The VettaFi US Large-Cap 500 Bitcoin DRIP Index (DRIP) uses the VettaFi US Equity Large-Cap 500 Index (SNR500) as the base index then adds a 5% allocation to Bitcoin. Similarly, the VettaFi US Innovation 100 Bitcoin DRIP Index (NVDRP) uses the VettaFi US Innovation 100 Index (VINOV) as the base index then adds a 5% allocation to Bitcoin. Both indices cap bitcoin exposure at 20% between any quarterly rebalance.
Why it matters: These indexes use a dollar-cost averaging approach to provide a risk adjusted and capped exposure to bitcoin while also capturing a vast majority of equity market returns. This makes them ideal for investors who want managed exposure to cryptocurrency without the complexity of managing a crypto wallet or try to time investments in the volatile digital assets market.
VettaFi recently teamed up with Verity, also a TMX company, to launch the VettaFi Buyback 500 Index (BB500). Verity’s research management software and data analytics solutions are used by over 300 global institutional investors. For the VettaFi Buyback 500 index we leveraged buyback data from Verity to identify and select the top 100 companies in the VettaFi US Equity Large-Cap 500 Index (SNR500) based on their buyback ratios. Index constituents are equal-weighted and rebalanced quarterly.
Why it matters: A company engaging in stock buybacks is generally considered to be in a strong financial position. Additionally, buybacks can drive up stock prices as companies pay a premium to investors to re-acquire their shares, adding potential upside for already strong companies. By using Verity data to identify and index these companies, BB500 provides investors a novel way to access potential out-performance.
We’re proud to announce that on July 9, 2026 Defiance ETFs launched Defiance KSM TipRanks Analyst ETF (RANK), a new ETF that tracks TipRanks US Momentum Analysts iNDEX. The index is designed to measure the performance of 50 US companies with the highest momentum pricing rating among the 100 companies with the most BUY recommendations, according to TipRanks’ analyst data.
Learn more about the underlying index here
July also saw the launch of Future of US Defence UCITS ETF from HANetf. The fund tracks the VettaFi American Future of Defence Index, an index composed of American companies, listed on U.S. exchanges that provide exposure to NATO defense and cyber-defense spending.
In our July product update, we’re highlighting a new strategic partnership that will boost clients’ digital distribution efforts with data driven insights, developments in our VettaFi index suite, and two ETF launches.
We are pleased to announce that VettaFi and Defiance Analytics have formed a strategic partnership to provide asset managers with a highly targeted, data-driven approach for financial advisor outreach. Asset managers often struggle to capture the attention of financial advisors who are overwhelmed by thousands of emails about different ETF strategies. The new partnership combines VettaFi’s behavioral analytics with Defiance’s email campaign platform to deliver an efficient digital distribution tool that effectively drives AUM growth.
By tracking an advisor's "digital body language," such as the specific topics and investment research they explore online, the system identifies high-intent prospects. Asset managers can then deliver tailored email campaigns specifically to those advisors who are actively seeking solutions matching their products.
The new offering includes an integrated workflow for recurring campaign creation, delivery, engagement tracking, and performance reporting.
Why this matters: This collaboration transforms traditional mass-emailing into a precise digital distribution strategy, helping asset managers efficiently stand out and accelerate their asset growth in a highly competitive landscape.
Read more about the new partnership here
In July 2026, VettaFi launched two new indices that enhance traditional market indices with a Bitcoin exposure that is maintained by systematically reinvesting dividends into the cryptocurrency. The VettaFi US Large-Cap 500 Bitcoin DRIP Index (DRIP) uses the VettaFi US Equity Large-Cap 500 Index (SNR500) as the base index then adds a 5% allocation to Bitcoin. Similarly, the VettaFi US Innovation 100 Bitcoin DRIP Index (NVDRP) uses the VettaFi US Innovation 100 Index (VINOV) as the base index then adds a 5% allocation to Bitcoin. Both indices cap bitcoin exposure at 20% between any quarterly rebalance.
Why it matters: These indexes use a dollar-cost averaging approach to provide a risk adjusted and capped exposure to bitcoin while also capturing a vast majority of equity market returns. This makes them ideal for investors who want managed exposure to cryptocurrency without the complexity of managing a crypto wallet or try to time investments in the volatile digital assets market.
VettaFi recently teamed up with Verity, also a TMX company, to launch the VettaFi Buyback 500 Index (BB500). Verity’s research management software and data analytics solutions are used by over 300 global institutional investors. For the VettaFi Buyback 500 index we leveraged buyback data from Verity to identify and select the top 100 companies in the VettaFi US Equity Large-Cap 500 Index (SNR500) based on their buyback ratios. Index constituents are equal-weighted and rebalanced quarterly.
Why it matters: A company engaging in stock buybacks is generally considered to be in a strong financial position. Additionally, buybacks can drive up stock prices as companies pay a premium to investors to re-acquire their shares, adding potential upside for already strong companies. By using Verity data to identify and index these companies, BB500 provides investors a novel way to access potential out-performance.
We’re proud to announce that on July 9, 2026 Defiance ETFs launched Defiance KSM TipRanks Analyst ETF (RANK), a new ETF that tracks TipRanks US Momentum Analysts iNDEX. The index is designed to measure the performance of 50 US companies with the highest momentum pricing rating among the 100 companies with the most BUY recommendations, according to TipRanks’ analyst data.
Learn more about the underlying index here
July also saw the launch of Future of US Defence UCITS ETF from HANetf. The fund tracks the VettaFi American Future of Defence Index, an index composed of American companies, listed on U.S. exchanges that provide exposure to NATO defense and cyber-defense spending.
