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In our September product update, we're highlighting our acquisition of RAFI Indices, a new CRM integration for our digital distribution clients, and new product launches with key clients.
VettaFi is pleased to announce that we have finalized our acquisition of RAFI Indices. The acquisition brings VettaFi’s overall index assets to roughly $260 billion and adds some of the most respected fundamental strategies in the industry.
RAFI Indices currently serve as the underlying engine behind many of the marketplace's flagship smart beta products. These include the $25 billion Schwab Fundamental U.S. Large Company Index ETF (FNDX) and the $10 billion Invesco RAFI 1000 ETF (PRF). In addition there is a suite of over 90 specialized strategies spanning fundamental value, cap-weighted core, and fundamental growth investing across global equities.
VettaFi will provide research continuity for existing RAFI-backed strategies while accelerating the design and deployment of next-generation benchmarks.
Read more about the acquisition here.
We’re excited to announce that VettaFi’s Investor Behavior Intelligence (IBI) data now integrates directly into HubSpot, a leading client relationship management (CRM) platform. By syncing investor engagement scores and intent metrics directly into CRM contact records, sales and marketing teams will now have daily, real-time visibility into advisor leads and investor activity within their existing workflows.
The integration is currently in beta testing and will soon be available as a public app on the HubSpot App Marketplace. Once launched, the HubSpot integration will serve as a blueprint for an equivalent Salesforce app.
Why it matters: VettaFi is acutely focused on helping clients efficiently grow AUM in their ETF products. The application is designed for ease of use and allows clients to customize the set-up, field mappings, and updates that work best for their workflows, enabling sales and marketing teams to act efficiently and convert their advisor leads.
In August 2026, Aura ETFs launched the Aura AI Photonics ETF (PHOX) which tracks the VettaFi AI Photonics Index (AIPHTN). The index tracks the performance of twenty-five companies engaged in AI photonics, the integration of light-based technologies (photonics) into artificial intelligence hardware to transmit data and perform calculations. This technology helps overcome the severe bandwidth, latency, and power consumption bottlenecks of traditional copper wire connections.
Why it matters: As AI models have become exponentially larger and more complex, AI photonics help solve two key bottlenecks: the speed of data transfer and thermal and power constraints. For investors, AI photonics provide a new angle on the AI trade, focusing on the infrastructure that underpins the industry.
In September 2026, HANetf launched Seraphim New Space UCITS ETF (SERA) which tracks the VettaFi Seraphim New Space Index (VSERA). The index is composed of public companies involved in “NewSpace,” a sector theme that represents the pure-play commercial segment of the space economy, defined by high-growth companies delivering innovative low-cost, cutting-edge technologies and services. VSERA also features a unique allocation to Seraphim Space Investment Trust, the world’s first listed SpaceTech fund.
Why it matters: The space economy is currently transitioning from an industry dominated by national governments into a more commercially-focused industry. To that end, the index seeks to be distinct from incumbent space economy indexes that focus on legacy aerospace and defence companies.
In our September product update, we're highlighting our acquisition of RAFI Indices, a new CRM integration for our digital distribution clients, and new product launches with key clients.
VettaFi is pleased to announce that we have finalized our acquisition of RAFI Indices. The acquisition brings VettaFi’s overall index assets to roughly $260 billion and adds some of the most respected fundamental strategies in the industry.
RAFI Indices currently serve as the underlying engine behind many of the marketplace's flagship smart beta products. These include the $25 billion Schwab Fundamental U.S. Large Company Index ETF (FNDX) and the $10 billion Invesco RAFI 1000 ETF (PRF). In addition there is a suite of over 90 specialized strategies spanning fundamental value, cap-weighted core, and fundamental growth investing across global equities.
VettaFi will provide research continuity for existing RAFI-backed strategies while accelerating the design and deployment of next-generation benchmarks.
Read more about the acquisition here.
We’re excited to announce that VettaFi’s Investor Behavior Intelligence (IBI) data now integrates directly into HubSpot, a leading client relationship management (CRM) platform. By syncing investor engagement scores and intent metrics directly into CRM contact records, sales and marketing teams will now have daily, real-time visibility into advisor leads and investor activity within their existing workflows.
The integration is currently in beta testing and will soon be available as a public app on the HubSpot App Marketplace. Once launched, the HubSpot integration will serve as a blueprint for an equivalent Salesforce app.
Why it matters: VettaFi is acutely focused on helping clients efficiently grow AUM in their ETF products. The application is designed for ease of use and allows clients to customize the set-up, field mappings, and updates that work best for their workflows, enabling sales and marketing teams to act efficiently and convert their advisor leads.
In August 2026, Aura ETFs launched the Aura AI Photonics ETF (PHOX) which tracks the VettaFi AI Photonics Index (AIPHTN). The index tracks the performance of twenty-five companies engaged in AI photonics, the integration of light-based technologies (photonics) into artificial intelligence hardware to transmit data and perform calculations. This technology helps overcome the severe bandwidth, latency, and power consumption bottlenecks of traditional copper wire connections.
Why it matters: As AI models have become exponentially larger and more complex, AI photonics help solve two key bottlenecks: the speed of data transfer and thermal and power constraints. For investors, AI photonics provide a new angle on the AI trade, focusing on the infrastructure that underpins the industry.
In September 2026, HANetf launched Seraphim New Space UCITS ETF (SERA) which tracks the VettaFi Seraphim New Space Index (VSERA). The index is composed of public companies involved in “NewSpace,” a sector theme that represents the pure-play commercial segment of the space economy, defined by high-growth companies delivering innovative low-cost, cutting-edge technologies and services. VSERA also features a unique allocation to Seraphim Space Investment Trust, the world’s first listed SpaceTech fund.
Why it matters: The space economy is currently transitioning from an industry dominated by national governments into a more commercially-focused industry. To that end, the index seeks to be distinct from incumbent space economy indexes that focus on legacy aerospace and defence companies.
