“Behavioral data” has become a popular term. In this guide, we will help you fully understand not only what behavioral data is, but how it can be deployed to improve marketing efficiency and grow your AUM.

What is behavioral data?

Behavioral data refers to information collected about the actions, activities, and habits of individuals or groups. Every action someone does online is a behavioral data touchpoint. Clicking on a link in an email or downloading a new app are discrete pieces of behavioral data. You can also think of digital behavioral data as “digital body language.” 

This type of data is often gathered through various methods such as tracking online activities, observing consumer interactions or monitoring user engagement with digital platforms. Organizations collect and analyze behavioral data to gain insights into consumer preferences, habits, and trends. This information is valuable to make informed decisions in areas such as marketing, product development, user experience optimization, and personalized recommendations. However, it’s important to handle behavioral data ethically and responsibly, ensuring compliance with privacy regulations and maintaining transparency about data collection practices.

Businesses are harnessing behavioral data to better understand and reach current and prospective customers.